Ita Buttrose : Our Ambassador

Ita Buttrose AO OBE is a truly exceptional Australian: a legendary media trailblazer, businesswoman, best-selling author, committed community and welfare contributor and the former 2013 Australian of the Year. Ita currently co-hosts the very popular Studio 10 on Network TEN.

Ita has been the Cedel advocate for the past six years, and like Cedel, is an Australian icon. Having supported women for more than 80 years, Cedel is proud to be aligned with such a successful, inspiring and independent Australian woman. Ita’s fun-loving, bubbly personality and astute and aspirational business skills complement and personify the core values of the Cedel brand perfectly.

Ita remembers her fond memories of Cedel - “Cedel was actually the first hairspray I recollect buying and using,” Ita says. “There was great excitement when it launched because during Australia’s summer months it’s often hot and windy making our hair blow all over the place. When you were coiffed with Cedel, it stayed in place beautifully including those pesky flyaway hairs.”

Ita has twice been voted Australia’s most admired woman and has a long and distinguished career in the Australian media with many notable achievements. She was the founding editor of Cleo, the youngest ever editor of The Australian Women’s Weekly, the first woman to ever edit a major metropolitan newspaper in Australia as Editor-in-Chief of the Daily & Sunday Telegraphs, and the first woman director of News Ltd Australia.

She later started her own company, Capricorn Publishing, and created ITA Magazine, a magazine for the woman who wasn’t born yesterday. In 2011, her earlier career was immortalised in the acclaimed ABC mini-series Paper Giants: The Birth of Cleo.

Ita’s current charitable responsibilities include serving as National Ambassador of Alzheimer's Australia following her term as National President from 2011-2014. She is also Patron of the Macular Disease Foundation, Emeritus Director of Arthritis Australia and Ambassador for Breast Cancer Network Australia.

She received an AO for her services to the community especially in the field of public health education when she spearheaded Australia's HIV/AIDS Education Program, an OBE for her services to journalism, and a Centenary Medal for business leadership. A founding member and former president of Chief Executive Women, Ita has written 11 very successful books including her best-selling autobiography A Passionate Life.

Ita exemplifies all that Cedel is and continues to inspire us so it is no surprise that Cedel is extremely proud to have her as an ambassador.